-Create and define the Global PR & Comms Strategy.
-360 action plans for product launches: to cover all angles, from press exclusives, influencers collaborations, communications tools, audiovisual content, brand events, retailers, social media presence, and more.
-Create and lead the vision for the brand’s communication through global and local activations.
-Creative project management: overview and production of all the material to de produced and delivered.
-Research, analysis and benchmarks from industry competitors.