-Global PR & Comms strategy: 360 action plans for product launches: to cover all angles, from press exclusives, influencers collaborations, communication tools, audiovisual content, brand events, retailers actions, social media presence, and more.
Creative direction to develop PR contents, communication angles, press releases, storytelling pieces, Q&As, campaign videos and photos.
Brand shootings: brief, coordinate and implement production and postproduction of communication contents / tools with external agencies/freelancers.
E-commerce content creation: hand to hand work with graphic designers, HTML web developers, stylists and art directors for the elaboration of assets for global website’s new projects.