-Global Influencer Marketing strategy.
-Creative direction of guidelines and toolkits for markets’ local implementations of influencers collaborations.
-Casting validation based on good brand fit and KPIs (ER, reach, conversion rate, audience…).
-Coordinate and supervise campaigns with local markets influencers (scouting, selection, content creation, results report).
-Management of international Global Brand Ambassadors: annual content calendar, strategic actions, organize trips for international events and brand shootings.
-Internal alignment with digital teams to give visibility to influencers actions on the brand’s channels.
-Analysis and report of campaigns.