-Script creation for ambassadors in brand events, recording of audiovisual material – voiceovers, editorial content, PR videos for new campaigns.
-Creation of communications tools: from press releases, Q&A, social media captions, storytelling texts, to concept/titles for new editorial shootings and campaigns
-Find, define and perpetuate the brand’s tone of voice.
-Always up-to-date with the current landscape and language of the fashion and beauty industry, research and benchmarks to keep improving.